Bec Brideson teaches businesses how to become commercially clever with gender.
Bec Brideson is a globally renowned pioneer in gender intelligence innovation.
Her expertise helps businesses move to the next level by showing them how to use a gender lens to drive greater profitability, innovation and growth.
From CEOs to HR departments, Bec is working hard all along the pipeline to uncover blind spots that are getting businesses stuck in diversity initiatives and removed from discovering the financial upsides of seeing gender as a commercial lever.
Having spoken at numerous events throughout the world, Bec’s raison d’etre is to improve the way companies connect with our rapidly evolving global marketplace. Fast-changing market conditions such as the “web, weather and women” have opened up many opportunities to update and bypass legacy practices and traditional thinking with new methodologies like design principles, agile thinking and now gender intelligence.
With over 30 years of industry knowledge and uniquely developed IP, Bec Brideson is a force to be reckoned with. In her time, Bec became Australia’s youngest female advertising Creative Director and only one of 3% of women globally to attain the title. In addition, Bec has won numerous international awards and gained the recognition of her peers for her work across many categories and major brands.
On the back of this, Bec joined the 0.1% women worldwide to open an agency, Venus Comms, in 2004. Bec saw an immense gap and opportunity for the way business recognised and connected with the $28T female market and has since built Venus into a ground-breaking and successful marketing agency. Her focus remains on creating better ROI with women, and her clients have continued to enjoy unprecedented success with transformative results because of her unique ability to translate “what women want.”
Bec’s business has continued to boom with her expansion into a consultancy where she speaks, writes and works direct with business leaders and brands on the power of gender intelligence in creating growth in flat markets. Bec has shared her methodology in her 2017 debut business book Blind Spots: How to uncover and attract the fastest emerging economy.
With gender at the peak of the zeitgeist, Bec is in high demand teaching clients how to get gender smart now.