Just last week you may remember M&C Saatchi’s TJ Tindall saying all this natter about diversity is boring. He’s not wrong but like a puffer fish who’d eaten one too many starchy crabs, he was
Attention all the singled-out ladies! We’re being ignored and overlooked by the marketers and decision-makers of products and services they want us to buy. Bec Brideson knows why. And says it’s about
Bec shares her tips on how to attract more female consumers, on the November issue of GETIT Magazine. Read the article here.
Is your business ready for the next global economic disruption? Women offer a lucrative $28 trillion dollar market, yet they’re often underserved, neglected or ignored, despite the fact they drive the
Brideson says a business' culture is mirrored in the way it treats its stakeholders, which include staff and customers. "Sacking anyone for their views on marriage shows a lack of tolerance and
The recent controversy around a Dove ad raised questions around what checks and balances advertising agencies have in place to prevent such stuff-ups. Read the full article on Crikey
QUOTED: This is the Future of Marketing Consumer Electronics to Women, and it started in the Middle East.
"Businesses must learn how to communicate and engage with consumers whether they are black, white, gay or straight, male or female, or fluid without the limiting perspective of a traditional male
Remember that time you piled your girlfriend in a cab, but she kept you on the phone until she was home safe and sound? Gosh, that was funny! How about when you were super excited to buy your first