Gender intelligence expert Bec Brideson says many brands are trapped in an outdated “legacy lens” and need to move towards a “dual lens” that properly speaks to and engages with females. According to
Marketing Mag: The Female Factor increases brand trust and loyalty
Rigid gender codes and tired leadership stereotypes affect us all, says Bec Brideson. As social tides shift, marketers need to be mindful how to develop a long term relationship with their female
Branding Insider: Today’s brands require a female lens
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Marketing Mag: The Modern Money Woman – A New Perspective
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Ad News: What the new WFA gender guidelines mean for advertising and society?
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Mumbrella: How many women does it take to change a Nike?
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Business State Mag: Gender Intelligent with Bec Brideson
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Driven Women Mag Issue 2: Pink Think to Re-Think – It’s time we innovate auto design for women.
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