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Bec Brideson

Bec Brideson

Gender Intelligence

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What financial success looks like for women

May 23, 2019

Sponsored by Mortgage Choice/Core Data Women can be pretty hard on themselves when it comes what financial success – or failure – looks like. But we’re determined to make it on our own terms. A

Fifth Quadrant: Are you giving an FCX? Brands must embrace female consumer experience.

November 30, 2018

Gender intelligence expert Bec Brideson says many brands are trapped in an outdated “legacy lens” and need to move towards a “dual lens” that properly speaks to and engages with females. According to

Marketing Mag: The Female Factor increases brand trust and loyalty

June 26, 2018

Rigid gender codes and tired leadership stereotypes affect us all, says Bec Brideson. As social tides shift, marketers need to be mindful how to develop a long term relationship with their female

Branding Insider: Today’s brands require a female lens

June 21, 2018

For the full article, please go here.  

Marketing Mag: The Modern Money Woman – A New Perspective

June 18, 2018

For the full article, please go here.

Ad News: What the new WFA gender guidelines mean for advertising and society?

June 12, 2018

To read the full article, please click here.

Mumbrella: How many women does it take to change a Nike?

June 12, 2018

To read the full article, please click here.

Business State Mag: Gender Intelligent with Bec Brideson

June 12, 2018

For the full article, please go here.

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Bec:
Phone: +61 411 461 151
E-mail: bec@becbrideson.com

Mel:
Phone:+61 403 650 658
E-mail: mel@becbrideson.com

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