B&T: WHAT ARE YOU GOING TO DO ABOUT IT?
Just back from the 5th annual 3% Conference – a festival championing female talent and leadership – Bec Brideson shares her insights from the event. The 3% Conference was founded by Kat Gordon, a
Mumbrella: From what the fuck, to giving a fuck
In this guest post, Bec Brideson looks back on the 12 months since Cindy Gallop returned gender diversity in adland Australia to the public forum... Do you feel that? The winds of diversity are
5 Myths about Marketing to Women
It’s no wonder that 91% of women still say they feel misunderstood by marketers, with the ever-present old-stereotypes of women saturating the thinking of today. There's no doubt about it, breaking
ET Brand Equity: Sports brands are at the forefront of female-centric marketing
With the media under fire for how it speaks of female athletes at Rio Olympics, we take a look at how major sports brands talk to women. Read here. "Perhaps that's the only way to not fall prey to
88% OF WOMEN REMEMBER ADS THAT FEATURE POSITIVE FEMALE MESSAGES.
Have you ever wondered if your brand and or brand communications are creating a barrier to more customer growth? They probably are. These days, offering up any stereotypes of women and
Women’s models need the same intelligence and effort as men’s
Ah yes, the tricky and nuanced world of getting your gender segment strategy right. You can’t pinkify your product and you certainly can’t put your faith in a collaboration with a publishing house
ABC The Ticket: How Committed Is The Code To Women’s AFL
I joined a panel on ABC's The Ticket to discuss the issues around the launch of AFL's womens league where I was joined by journalist Erin Riley, Nielsen Sport MD Guy Port and AFL GM Game and Marketing