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Bec Brideson

Bec Brideson

Gender Intelligence

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NEWSLETTER: GRAB EM BY THE PURSEY

December 14, 2016

B&T: WHAT ARE YOU GOING TO DO ABOUT IT?

December 8, 2016

Just back from the 5th annual 3% Conference – a festival championing female talent and leadership – Bec Brideson shares her insights from the event. The 3% Conference was founded by Kat Gordon, a

Mumbrella: From what the fuck, to giving a fuck

November 10, 2016

In this guest post, Bec Brideson looks back on the 12 months since Cindy Gallop returned gender diversity in adland Australia to the public forum... Do you feel that? The winds of diversity are

5 Myths about Marketing to Women

October 11, 2016

It’s no wonder that 91% of women still say they feel misunderstood by marketers, with the ever-present old-stereotypes of women saturating the thinking of today. There's no doubt about it, breaking

ET Brand Equity: Sports brands are at the forefront of female-centric marketing

September 30, 2016

With the media under fire for how it speaks of female athletes at Rio Olympics, we take a look at how major sports brands talk to women. Read here. "Perhaps that's the only way to not fall prey to

88% OF WOMEN REMEMBER ADS THAT FEATURE POSITIVE FEMALE MESSAGES.

September 29, 2016

Have you ever wondered if your brand and or brand communications are creating a barrier to more customer growth? They probably are. These days, offering up any stereotypes of women and

Women’s models need the same intelligence and effort as men’s

September 20, 2016

Ah yes, the tricky and nuanced world of getting your gender segment strategy right. You can’t pinkify your product and you certainly can’t put your faith in a collaboration with a publishing house

ABC The Ticket: How Committed Is The Code To Women’s AFL

September 19, 2016

I joined a panel on ABC's The Ticket to discuss the issues around the launch of AFL's womens league where I was joined by journalist Erin Riley, Nielsen Sport MD Guy Port and AFL GM Game and Marketing

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Bec:
Phone: +61 411 461 151
E-mail: bec@becbrideson.com

Mel:
Phone:+61 403 650 658
E-mail: mel@becbrideson.com

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