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Bec Brideson

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Women’s Agenda: Business needs a new lens to better see women

November 9, 2017 by kiki

Attention all the singled-out ladies! We’re being ignored and overlooked by the marketers and decision-makers of products and services they want us to buy. Bec Brideson knows why. And says it’s about time things changed.

In her book “The Female Brain”, Lou Ann Brizendine recalls a time at Yale medical school where she curiously probed her Professor as to why certain clinical research tests were only performed on male dogs. Swiftly, her professor dismissed the question stating: “We never use females in these studies, their menstrual cycles would just mess up the data.”

There is no shortage of business examples where women have historically been seen as an afterthought, undervalued or worse still, not considered at all.

Read Bec’s full article on Women’s Agenda

Filed Under: Uncategorized Tagged With: advertising, bec brideson, business, female economy, female$, gender, marketing, marketing to women, women, womenomics

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