Omnicom-owned media agency OMD Australia has joined the list of businesses who have agreed to partially waive non-disclosure agreements (NDAs), which will allow people affected by sexual harassment in
Gillette's clever commercial work has disrupted the traditional advertising tactics used in the male personal care category, and allowed Gillette to enter into a relevant, and topical conversation,
Gender intelligence expert Bec Brideson says many brands are trapped in an outdated “legacy lens” and need to move towards a “dual lens” that properly speaks to and engages with females. According to
Bec has been recognised at the Women's Agenda Leadership Awards in the Emerging Leader in Professional Services category. The judges commented that “She is genuinely disrupting the industry and is
Despite Coles' recent Little Shop promotion offering a clear uptick in sales, Bec Brideson wonders where the brand will be in six month's time, once the little plastic items are long disposed of.
Read the full article about Bec Brideson's win at the B&T's Women In Media Awards.
Academia's male focus has led to the advertising industry looking through a male lens that reflects the past, says Bec Brideson. Google ‘Mother of Marketing’ and get pink Mother’s Day flotsam.
For the full article, please go here.