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Bec Brideson

Bec Brideson

Gender Intelligence

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What financial success looks like for women

May 23, 2019

Sponsored by Mortgage Choice/Core Data Women can be pretty hard on themselves when it comes what financial success – or failure – looks like. But we’re determined to make it on our own terms. A

OMD joins list of businesses to waiver NDAs in wake of sexual harassment in Australian workplaces

January 20, 2019

Omnicom-owned media agency OMD Australia has joined the list of businesses who have agreed to partially waive non-disclosure agreements (NDAs), which will allow people affected by sexual harassment in

Gillette’s controversial ad looks beyond advertising’s male lens

January 17, 2019

Gillette's clever commercial work has disrupted the traditional advertising tactics used in the male personal care category, and allowed Gillette to enter into a relevant, and topical conversation,

Fifth Quadrant: Are you giving an FCX? Brands must embrace female consumer experience.

November 30, 2018

Gender intelligence expert Bec Brideson says many brands are trapped in an outdated “legacy lens” and need to move towards a “dual lens” that properly speaks to and engages with females. According to

Winners of the 2018 Women’s Agenda Leadership Awards

October 7, 2018

Bec has been recognised at the Women's Agenda Leadership Awards in the Emerging Leader in Professional Services category. The judges commented that “She is genuinely disrupting the industry and is

Coles, please stop dumbing us down, down

September 22, 2018

Despite Coles' recent Little Shop promotion offering a clear uptick in sales, Bec Brideson wonders where the brand will be in six month's time, once the little plastic items are long disposed of.

Bec Brideson: The Only Recipient Of Two Women In Media Awards

August 20, 2018

Read the full article about Bec Brideson's win at the B&T's Women In Media Awards.

Why equality is a dirty word for marketers

August 3, 2018

Academia's male focus has led to the advertising industry looking through a male lens that reflects the past, says Bec Brideson. Google ‘Mother of Marketing’ and get pink Mother’s Day flotsam.

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Bec:
Phone: +61 411 461 151
E-mail: bec@becbrideson.com

Mel:
Phone:+61 403 650 658
E-mail: mel@becbrideson.com

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