Sponsored by Mortgage Choice/Core Data Women can be pretty hard on themselves when it comes what financial success – or failure – looks like. But we’re determined to make it on our own terms. A
OMD joins list of businesses to waiver NDAs in wake of sexual harassment in Australian workplaces
Omnicom-owned media agency OMD Australia has joined the list of businesses who have agreed to partially waive non-disclosure agreements (NDAs), which will allow people affected by sexual harassment in
Gillette’s controversial ad looks beyond advertising’s male lens
Gillette's clever commercial work has disrupted the traditional advertising tactics used in the male personal care category, and allowed Gillette to enter into a relevant, and topical conversation,
Fifth Quadrant: Are you giving an FCX? Brands must embrace female consumer experience.
Gender intelligence expert Bec Brideson says many brands are trapped in an outdated “legacy lens” and need to move towards a “dual lens” that properly speaks to and engages with females. According to
Winners of the 2018 Women’s Agenda Leadership Awards
Bec has been recognised at the Women's Agenda Leadership Awards in the Emerging Leader in Professional Services category. The judges commented that “She is genuinely disrupting the industry and is
Coles, please stop dumbing us down, down
Despite Coles' recent Little Shop promotion offering a clear uptick in sales, Bec Brideson wonders where the brand will be in six month's time, once the little plastic items are long disposed of.
Bec Brideson: The Only Recipient Of Two Women In Media Awards
Read the full article about Bec Brideson's win at the B&T's Women In Media Awards.
Why equality is a dirty word for marketers
Academia's male focus has led to the advertising industry looking through a male lens that reflects the past, says Bec Brideson. Google ‘Mother of Marketing’ and get pink Mother’s Day flotsam.