How gender intelligence can work in your business.
With all the confusion around gender, business continues to miss the massive commercial potential of using difference to drive better outcomes.
That’s why clients are often unsure where and how to use Bec, they just know that they need her. Bec’s job Is to be flexible and provide bespoke solutions dedicated to a client’s specific needs. For example:
- Do you already target women successfully but want to grow your penetration?
- Is your internal culture inhibiting your ability to connect with external audiences?
- Do you need to understand and design customer pathways and experiences for male and female consumers?
- Do you want to appropriately frame your research and development around gender segmentation?
- Do your salespeople need to better understand why men and women buy differently?
- Do you want to train your C-suite and corporate communications team in the language and understanding of modern gender lenses?
- Do you want to pick my brain for your start-up or business venture?
- Is it time for your team to understand why and how they can bring a gender lens into better recruiting women and men?
- Do you need to get a final gender check on a campaign before it goes to market?
- Are you worried there is a male consumer bias inherent to your business practices and leadership?
- Do you need help creating marketing comms for male and female audiences?