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Bec Brideson

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Fifth Quadrant: Are you giving an FCX? Brands must embrace female consumer experience.

November 30, 2018 by mel

Gender intelligence expert Bec Brideson says many brands are trapped in an outdated “legacy lens” and need to move towards a “dual lens” that properly speaks to and engages with females. According to Brideson, by not embracing female customer experience (FCX) organisations are being left in the past – and missing out large potential revenues in the process…

To read the full article, please click here.

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