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Bec Brideson

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Business Chicks: The next disruptive market worth $28 trillion? It’s you.

September 22, 2017 by kiki

Remember that time you piled your girlfriend in a cab, but she kept you on the phone until she was home safe and sound? Gosh, that was funny!

How about when you were super excited to buy your first car, but the suits in the dealership acted like you were invisible? What a riot!

Or how about that time long ago when you hung up your footy boots in Year 5, because only boys played professional AFL? Hilarious.

You know what’s not so funny?

The power of your purse, your voice, your talent – in essence, your disruptive female dollar. It’s some serious business.

Whether it’s the new rideshare service Shebah focused on keeping women safe from sleazy drivers; Tesla placing dealerships amidst the luxury shops of Fendi, Gucci and Chanel; or the launch of the literal game-changing AFLW – women are disrupting the marketplace everywhere.

Read the full article on businesschicks.com

 

Filed Under: Uncategorized Tagged With: female economy, female$, females, m2w, marketing to women

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