Rigid gender codes and tired leadership stereotypes affect us all, says Bec Brideson. As social tides shift, marketers need to be mindful how to develop a long term relationship with their female customers. To read the full article on the female factor, please go here.
Branding Insider: Today’s brands require a female lens
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Marketing Mag: The Modern Money Woman – A New Perspective
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Ad News: What the new WFA gender guidelines mean for advertising and society?
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Mumbrella: How many women does it take to change a Nike?
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Business State Mag: Gender Intelligent with Bec Brideson
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Driven Women Mag Issue 2: Pink Think to Re-Think – It’s time we innovate auto design for women.
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Marketing Mag: WTF is FX? The female experience in marketing.
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