Amongst the sea of creatives brandishing words like ‘disruptor’ around, there’s one simple way to innovate that Australian businesses appear to be missing: shifting their perception of gender. Bec Brideson explains.
“I just finished reading (and watching) Mark Ritson’s dissection of digital metrics and what can I say? He hits the nail on the head several times. This dispute is big, huge; it’s freaking massive. I am shocked and in awe at of the sheer size of it.
Recently at a conference he titillated his audience about measuring the width and girth of his penis using excruciating detail – stroke by stroke – if you’ll excuse my own cheap innuendo.
Business in Australia is obviously interested in how Ritson measures his appendage and also in how he unloads his seemingly frustrated argument all over the digital folk with marketing mastery.
His immaculate dissemination of the issues around digital measurement is a much-needed exposé on the complexities, inefficiencies, inaccuracies and non-accountabilities – and the industry is left in a lather asking for more.” Read the full article here.