Blind Spots author and gender intelligence pioneer Bec Brideson is putting business leaders on the offense for the next big disruption to hit the business landscape: women. Get ready for the next
Just last week you may remember M&C Saatchi’s TJ Tindall saying all this natter about diversity is boring. He’s not wrong but like a puffer fish who’d eaten one too many starchy crabs, he was
Attention all the singled-out ladies! We’re being ignored and overlooked by the marketers and decision-makers of products and services they want us to buy. Bec Brideson knows why. And says it’s about
Bec shares her tips on how to attract more female consumers, on the November issue of GETIT Magazine. Read the article here.
Is your business ready for the next global economic disruption? Women offer a lucrative $28 trillion dollar market, yet they’re often underserved, neglected or ignored, despite the fact they drive the
The recent controversy around a Dove ad raised questions around what checks and balances advertising agencies have in place to prevent such stuff-ups. Read the full article on Crikey
QUOTED: This is the Future of Marketing Consumer Electronics to Women, and it started in the Middle East.
"Businesses must learn how to communicate and engage with consumers whether they are black, white, gay or straight, male or female, or fluid without the limiting perspective of a traditional male
Workplaces, brands and media that ignore the needs, financial prowess and buying power of women do so at their own peril, writes Bec Brideson. Much business strategy has been modelled on texts like