In this guest post for Women's Agenda, Bec Brideson looks at the overhanging male bias still plaguing the advertising industry. Recently in the industry a well-known multinational group celebrated
Mumbrella: Stripping Away The Unconscious Bias
In this guest post for Mumbrella, Bec Brideson argues unconscious biases in the ad industry will not change until people start to take the conversation seriously. Invisible privilege and sexism is
Mumbrella: While Rome Burns, We Are Busy Building A New City
In this guest post Bec Brideson explains how women are moving to start their own agencies founded on different principles to traditional shops. It started when a seemingly innocent PR announcement
Ad News: Marketing To Women – What It Is and What It ‘Aint
In this guest post for Ad News, Bec Brideson talks about the importance of recognising the growing value of the female market. If only I had a dollar for every time I’ve heard this commentary,
B&T: If You Don’t Jump On The Lady Bus, Your Brand Will Be History!
Nancy Hromin is on the ground at Cannes 2015 and just witnessed Aussie Bec Brideson’s (pictured below) presentation at the Glass Awards which recognise gender neutrality and the positive portrayal of
B&T: Women in Media with Bec Brideson
Today’s Women In Media exposé gives the proverbial blowtorch to none other than founder and director of women’s communications business Venus Comms’ Bec Brideson. Here, Brideson talks her industry
Campaign Live: The Burning Questions About Women Marketers Must Ask Their Agencies
In this guest post for Marketing Magazine UK, Bec talks about how to make agencies smarter about today's powerful, trillion-dollar-consumer - women. In case you missed the past decade, women