In this guest post for Ad News, Bec Brideson talks about the importance of recognising the growing value of the female market. If only I had a dollar for every time I’ve heard this commentary,
Campaign Live: The Burning Questions About Women Marketers Must Ask Their Agencies
In this guest post for Marketing Magazine UK, Bec talks about how to make agencies smarter about today's powerful, trillion-dollar-consumer - women. In case you missed the past decade, women