Women, they are an economic force with a lot of value attached to them. They are more than a rich vein of money, they can turn into the best and most loyal of brand advocates too. Better to keep them
AD AGE: THE IRREFUTABLE RESEARCH HAS LANDED
Women are leading businesses, boards and the governments of countries, thanks to the incredible transformation of women's roles in society and the workplace. Women are also increasingly important
Dear CEO, this is not a man-hating gender debate…
The female economic opportunity makes sense when you examine the figures from the likes of Boston Consulting, read the countless articles about why, and especially when you do the math and apply it to