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Bec Brideson

Bec Brideson

Gender Intelligence

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female economy

NZBusiness: How to thrive in the gender-intelligent economy

November 17, 2017

Blind Spots author and gender intelligence pioneer Bec Brideson is putting business leaders on the offense for the next big disruption to hit the business landscape: women. Get ready for the next

Women’s Agenda: Business needs a new lens to better see women

November 9, 2017

Attention all the singled-out ladies! We’re being ignored and overlooked by the marketers and decision-makers of products and services they want us to buy. Bec Brideson knows why. And says it’s about

Get It Mag: What Women Want

November 2, 2017

Bec shares her tips on how to attract more female consumers, on the November issue of GETIT Magazine. Read the article here.    

CPA Podcast: Bec Brideson – Blind Spots

October 27, 2017

Is your business ready for the next global economic disruption? Women offer a lucrative $28 trillion dollar market, yet they’re often underserved, neglected or ignored, despite the fact they drive the

QUOTED: This is the Future of Marketing Consumer Electronics to Women, and it started in the Middle East.

October 18, 2017

"Businesses must learn how to communicate and engage with consumers whether they are black, white, gay or straight, male or female, or fluid without the limiting perspective of a traditional male

Business Chicks: The next disruptive market worth $28 trillion? It’s you.

September 22, 2017

Remember that time you piled your girlfriend in a cab, but she kept you on the phone until she was home safe and sound? Gosh, that was funny! How about when you were super excited to buy your first

AD AGE: THE IRREFUTABLE RESEARCH HAS LANDED

September 14, 2016

Women are leading businesses, boards and the governments of countries, thanks to the incredible transformation of women's roles in society and the workplace. Women are also increasingly important

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Bec:
Phone: +61 411 461 151
E-mail: bec@becbrideson.com

Mel:
Phone:+61 403 650 658
E-mail: mel@becbrideson.com

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