Blind Spots author and gender intelligence pioneer Bec Brideson is putting business leaders on the offense for the next big disruption to hit the business landscape: women. Get ready for the next
Just last week you may remember M&C Saatchi’s TJ Tindall saying all this natter about diversity is boring. He’s not wrong but like a puffer fish who’d eaten one too many starchy crabs, he was
Attention all the singled-out ladies! We’re being ignored and overlooked by the marketers and decision-makers of products and services they want us to buy. Bec Brideson knows why. And says it’s about
Bec shares her tips on how to attract more female consumers, on the November issue of GETIT Magazine. Read the article here.
Is your business ready for the next global economic disruption? Women offer a lucrative $28 trillion dollar market, yet they’re often underserved, neglected or ignored, despite the fact they drive the
Remember that time you piled your girlfriend in a cab, but she kept you on the phone until she was home safe and sound? Gosh, that was funny! How about when you were super excited to buy your first
In this guest post, Bec Brideson looks back on the 12 months since Cindy Gallop returned gender diversity in adland Australia to the public forum... Do you feel that? The winds of diversity are
It’s no wonder that 91% of women still say they feel misunderstood by marketers, with the ever-present old-stereotypes of women saturating the thinking of today. There's no doubt about it, breaking