Blind Spots author and gender intelligence pioneer Bec Brideson is putting business leaders on the offense for the next big disruption to hit the business landscape: women. Get ready for the next
Business Chicks: The next disruptive market worth $28 trillion? It’s you.
Remember that time you piled your girlfriend in a cab, but she kept you on the phone until she was home safe and sound? Gosh, that was funny! How about when you were super excited to buy your first
Mumbrella: From what the fuck, to giving a fuck
In this guest post, Bec Brideson looks back on the 12 months since Cindy Gallop returned gender diversity in adland Australia to the public forum... Do you feel that? The winds of diversity are
AD NEWS: The Gender Issue – Beyond Femvertising
Marketing to women – understanding what makes them tick as consumers and how communication addresses their desires, needs and concerns is changing, but it will need to change fast to keep up with
Smart Company: Womenomics
This century, the economic clout of women is going to change the way businesses and brands operate. One word you’ll hear more often is ‘Womenomics’, which describes the shifting approach
Women’s Agenda: Adland – It’s time to wake up from the unconscious bias
In this guest post for Women's Agenda, Bec Brideson looks at the overhanging male bias still plaguing the advertising industry. Recently in the industry a well-known multinational group celebrated
Mumbrella: Stripping Away The Unconscious Bias
In this guest post for Mumbrella, Bec Brideson argues unconscious biases in the ad industry will not change until people start to take the conversation seriously. Invisible privilege and sexism is
Ad News: Marketing To Women – What It Is and What It ‘Aint
In this guest post for Ad News, Bec Brideson talks about the importance of recognising the growing value of the female market. If only I had a dollar for every time I’ve heard this commentary,