Just last week you may remember M&C Saatchi’s TJ Tindall saying all this natter about diversity is boring. He’s not wrong but like a puffer fish who’d eaten one too many starchy crabs, he was
Business Chicks: The next disruptive market worth $28 trillion? It’s you.
Remember that time you piled your girlfriend in a cab, but she kept you on the phone until she was home safe and sound? Gosh, that was funny! How about when you were super excited to buy your first
Ad News: Marketing To Women – What It Is and What It ‘Aint
In this guest post for Ad News, Bec Brideson talks about the importance of recognising the growing value of the female market. If only I had a dollar for every time I’ve heard this commentary,
Campaign Live: The Burning Questions About Women Marketers Must Ask Their Agencies
In this guest post for Marketing Magazine UK, Bec talks about how to make agencies smarter about today's powerful, trillion-dollar-consumer - women. In case you missed the past decade, women