Just last week you may remember M&C Saatchi’s TJ Tindall saying all this natter about diversity is boring. He’s not wrong but like a puffer fish who’d eaten one too many starchy crabs, he was
Attention all the singled-out ladies! We’re being ignored and overlooked by the marketers and decision-makers of products and services they want us to buy. Bec Brideson knows why. And says it’s about
Bec shares her tips on how to attract more female consumers, on the November issue of GETIT Magazine. Read the article here.
Is your business ready for the next global economic disruption? Women offer a lucrative $28 trillion dollar market, yet they’re often underserved, neglected or ignored, despite the fact they drive the
The recent controversy around a Dove ad raised questions around what checks and balances advertising agencies have in place to prevent such stuff-ups. Read the full article on Crikey
Remember that time you piled your girlfriend in a cab, but she kept you on the phone until she was home safe and sound? Gosh, that was funny! How about when you were super excited to buy your first
It’s no wonder that 91% of women still say they feel misunderstood by marketers, with the ever-present old-stereotypes of women saturating the thinking of today. There's no doubt about it, breaking
Workplaces, brands and media that ignore the needs, financial prowess and buying power of women do so at their own peril, writes Bec Brideson. Much business strategy has been modelled on texts like