Listen up as I discuss the issue of 'Femvertising' with Steve Price and Paul Gardner on Nights with Steve Price, aired 22nd Feb, 2016.
This century, the economic clout of women is going to change the way businesses and brands operate. One word you’ll hear more often is ‘Womenomics’, which describes the shifting approach
In this guest post for Women's Agenda, Bec Brideson looks at the overhanging male bias still plaguing the advertising industry. Recently in the industry a well-known multinational group celebrated
In this guest post for Mumbrella, Bec Brideson argues unconscious biases in the ad industry will not change until people start to take the conversation seriously. Invisible privilege and sexism is
In this guest post Bec Brideson explains how women are moving to start their own agencies founded on different principles to traditional shops. It started when a seemingly innocent PR announcement
In this guest post for Ad News, Bec Brideson talks about the importance of recognising the growing value of the female market. If only I had a dollar for every time I’ve heard this commentary,
Today’s Women In Media exposé gives the proverbial blowtorch to none other than founder and director of women’s communications business Venus Comms’ Bec Brideson. Here, Brideson talks her industry
In this guest post for Marketing Magazine UK, Bec talks about how to make agencies smarter about today's powerful, trillion-dollar-consumer - women. In case you missed the past decade, women