Attention all the singled-out ladies! We’re being ignored and overlooked by the marketers and decision-makers of products and services they want us to buy. Bec Brideson knows why. And says it’s about
Bec shares her tips on how to attract more female consumers, on the November issue of GETIT Magazine. Read the article here.
Women are leading businesses, boards and the governments of countries, thanks to the incredible transformation of women's roles in society and the workplace. Women are also increasingly important
The female economic opportunity makes sense when you examine the figures from the likes of Boston Consulting, read the countless articles about why, and especially when you do the math and apply it to
Workplaces, brands and media that ignore the needs, financial prowess and buying power of women do so at their own peril, writes Bec Brideson. Much business strategy has been modelled on texts like
In this guest post, female marketing specialist Bec Brideson (pictured below) says Mother’s Day isn’t all breakfast in bed, but, rather, it should be a perfect opportunity for marketers regardless of
As females continue obtain more wealth, own more businesses, and dominate purchasing decisions, Bec Brideson tells us it’s time to acknowledge that women can make or break a brand. You know those
In this guest column, Bec Brideson weighs in on the fight between Maurice Levy and Sir Martin Sorrell on the issue of sexism in adland. The past few years have seen surprising facts come to light