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Bec Brideson

Bec Brideson

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marketing

Women’s Agenda: Business needs a new lens to better see women

November 9, 2017

Attention all the singled-out ladies! We’re being ignored and overlooked by the marketers and decision-makers of products and services they want us to buy. Bec Brideson knows why. And says it’s about

Get It Mag: What Women Want

November 2, 2017

Bec shares her tips on how to attract more female consumers, on the November issue of GETIT Magazine. Read the article here.    

AD AGE: THE IRREFUTABLE RESEARCH HAS LANDED

September 14, 2016

Women are leading businesses, boards and the governments of countries, thanks to the incredible transformation of women's roles in society and the workplace. Women are also increasingly important

Dear CEO, this is not a man-hating gender debate…

September 14, 2016

The female economic opportunity makes sense when you examine the figures from the likes of Boston Consulting, read the countless articles about why, and especially when you do the math and apply it to

MARKETING MAG: The New Reality – Women Have The Economic Power

August 22, 2016

Workplaces, brands and media that ignore the needs, financial prowess and buying power of women do so at their own peril, writes Bec Brideson. Much business strategy has been modelled on texts like

B&T: Why Mother’s Day A Bonanza for Brands

May 6, 2016

In this guest post, female marketing specialist Bec Brideson (pictured below) says Mother’s Day isn’t all breakfast in bed, but, rather, it should be a perfect opportunity for marketers regardless of

Marketing Mag: Finding Your Females

April 22, 2016

As females continue obtain more wealth, own more businesses, and dominate purchasing decisions, Bec Brideson tells us it’s time to acknowledge that women can make or break a brand. You know those

Mumbrella: Maurice, we don’t think this is minor

April 5, 2016

In this guest column, Bec Brideson weighs in on the fight between Maurice Levy and Sir Martin Sorrell on the issue of sexism in adland. The past few years have seen surprising facts come to light

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Bec:
Phone: +61 411 461 151
E-mail: bec@becbrideson.com

Mel:
Phone:+61 403 650 658
E-mail: mel@becbrideson.com

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