Femvertising is rocking it right now. It beholds revelatory injustices and inequalities as a platform on which brands can get attention and engage their female audiences. They strive to stand apart
Marketing to women – understanding what makes them tick as consumers and how communication addresses their desires, needs and concerns is changing, but it will need to change fast to keep up with
These days, there seem to be a lot of celebratory ‘days’. The idea of branding a date and asking people to get involved seems to have hit fever pitch, with many companies annualising their
Listen up as I discuss the issue of 'Femvertising' with Steve Price and Paul Gardner on Nights with Steve Price, aired 22nd Feb, 2016.
This century, the economic clout of women is going to change the way businesses and brands operate. One word you’ll hear more often is ‘Womenomics’, which describes the shifting approach
In this guest post for Women's Agenda, Bec Brideson looks at the overhanging male bias still plaguing the advertising industry. Recently in the industry a well-known multinational group celebrated
In this guest post for Mumbrella, Bec Brideson argues unconscious biases in the ad industry will not change until people start to take the conversation seriously. Invisible privilege and sexism is
In this guest post Bec Brideson explains how women are moving to start their own agencies founded on different principles to traditional shops. It started when a seemingly innocent PR announcement