Blind Spots author and gender intelligence pioneer Bec Brideson is putting business leaders on the offense for the next big disruption to hit the business landscape: women. Get ready for the next
Attention all the singled-out ladies! We’re being ignored and overlooked by the marketers and decision-makers of products and services they want us to buy. Bec Brideson knows why. And says it’s about
In this guest post, Bec Brideson looks back on the 12 months since Cindy Gallop returned gender diversity in adland Australia to the public forum... Do you feel that? The winds of diversity are
Women, they are an economic force with a lot of value attached to them. They are more than a rich vein of money, they can turn into the best and most loyal of brand advocates too. Better to keep them
Workplaces, brands and media that ignore the needs, financial prowess and buying power of women do so at their own peril, writes Bec Brideson. Much business strategy has been modelled on texts like
As females continue obtain more wealth, own more businesses, and dominate purchasing decisions, Bec Brideson tells us it’s time to acknowledge that women can make or break a brand. You know those
Marketing to women – understanding what makes them tick as consumers and how communication addresses their desires, needs and concerns is changing, but it will need to change fast to keep up with
Listen up as I discuss the issue of 'Femvertising' with Steve Price and Paul Gardner on Nights with Steve Price, aired 22nd Feb, 2016.