Blind Spots author and gender intelligence pioneer Bec Brideson is putting business leaders on the offense for the next big disruption to hit the business landscape: women. Get ready for the next
Just last week you may remember M&C Saatchi’s TJ Tindall saying all this natter about diversity is boring. He’s not wrong but like a puffer fish who’d eaten one too many starchy crabs, he was
Attention all the singled-out ladies! We’re being ignored and overlooked by the marketers and decision-makers of products and services they want us to buy. Bec Brideson knows why. And says it’s about
Bec shares her tips on how to attract more female consumers, on the November issue of GETIT Magazine. Read the article here.
The female economic opportunity makes sense when you examine the figures from the likes of Boston Consulting, read the countless articles about why, and especially when you do the math and apply it to
This century, the economic clout of women is going to change the way businesses and brands operate. One word you’ll hear more often is ‘Womenomics’, which describes the shifting approach