“Blind Spots is about assessing your current culture around women and illuminating the places that may need enlightenment. For example: are you gender-literate, do you understand the financial upside of exploring gender or do you “homogenise” gender and therefore miss out on market share opportunity? It explores why women may currently ignore your brand – and looks at ways that women can fall in love and have a lasting and enduring relationship with your business.
Blind Spots investigates the myths around gender in business and teaches businesses how to appreciate the need to introduce a “female lens” into operations. Finally, it looks at how women mean millions in profits, are the short cut to growth and guides you through a process to examine your own business, or place you work and decide if you are seeing the full picture and maximising profits. Brokers will enjoy seeing the future economic force of the female economy that women are driving globally. If they believe “money talks”, they will wonder why they have been blind to this opportunity until now.”
Read Bec’s full interview on MPA Magazine