Blind Spots author and gender intelligence pioneer Bec Brideson is putting business leaders on the offense for the next big disruption to hit the business landscape: women.
Get ready for the next global economic disruption. Women offer a lucrative $28 trillion-dollar market, yet they’re underserved, neglected and ignored, despite the fact they drive the majority of our purchases and routinely make or break brands by voting with their wallets.
Tokenistic ‘femvertising’ and homogenous thinking is no longer cutting it, says gender intelligence pioneer and marketing veteran Bec Brideson.
Her new book, Blind Spots: How to Uncover and Attract the Fastest Emerging Economy (Wiley $27.95), explores the female economy and outlays the definitive methodology and business transformation required to acquire and retain the new lucrative female consumer.
Brideson draws upon over 25 years in advertising to provide a ground-breaking framework for future-focused businesses who are done debating gender, and are ready for profit and action.
Learn how to:
- Single out a competitive advantage in a volatile, slow-growth market.
- Bridge the gap between gender nuance and commercial gain.
- Leverage authentic insights into a long-term, loyal relationship.
Filled with case studies across various industries, practical tools and a lavish design, Blind Spots shows how to tap into the modern female market and reap the financial benefits before your competitors do.
The book is the result of 25 years of focused work in the communications industry. Australian-based Brideson ran her own agency specialising in marketing to women. Now as a nationally-respected consultant, she advises companies on her cutting-edge methodology for reaching (and persuading) the female consumer.
Visit www.rjbrideson.com (link is external)
This article first appeared on NZBusiness Magazine (Wednesday, 15 November 2017)