I wear many hats—published author, business strategist, consultant, keynote speaker, and founder.
And if you give me time, I just might add comedienne to the list.
For years, my expertise has been in uncovering blind spots in business—helping brands identify untapped commercial opportunities and positioning themselves for long-term success. My career began in advertising, but my work has expanded into brand strategy, market positioning, and cultural transformation.
As a trusted advisor to Boards, Executives, and business owners, I bring decades of experience in brand transformation, cultural alignment, and strategic storytelling. I’ve worked with brands like Virgin, Qantas, Holden, Cricket Australia, and AFLW, leading award-winning campaigns that didn’t just capture attention—they reshaped markets.
A core part of my expertise is applying a gender lens to business and innovation—a perspective that has historically been overlooked but is essential for companies looking to future-proof their strategies, grow their market share, and better connect with consumers. I have been a pioneer in using gender as a commercial lever, showing businesses how to apply gender intelligence not as an HR exercise, but as a tool for market growth, product development, and business transformation.
Through my consulting firm BridesonBennett.Co, I help businesses sharpen their market positioning, align internal culture with external brand strategy, and build communications that truly cut through.
If you want your brand to mean something, stand for something, and drive commercial impact, let’s talk.
