I’m a professional wearing many hats: a published author, consultant, business strategy advisor, mother, fintech founder and also a keynote speaker. I wish I could say a comedienne… give me time.

As one of Australia’s experts on the commerciality of using gender as a lever in transformational change, I bring knowledge from a Board and Executive perspective and as a long-time business owner. You can visit my consulting website here BridesonBennett.co

I am the youngest female in Australia and one of only 3% of women in advertising to become a Creative Director. By 2004 I became 0.01% of women gutsy enough to open an advertising agency which I ran with much success for a few decades.

I am recognised for my work as a pioneer in gender, a strategist and a champion of change; receiving countless creative awards from the ad industry for my work with Virgin, Qantas, Holden, Cricket Australia, and the launch of AFLW.  

My absolute commitment is to educate people on this less discussed area of gender - including dual-lensed innovation and how to explore the possibilities of commercial growth.